SEO stands for Search Engine Optimization. It is the process of enhancing a website’s visibility in organic (non-paid) search engine results. This involves various techniques such as keyword research, creating high-quality content, and optimizing the website’s structure and user experience. The goal is to make the website more attractive to search engines like Google and Bing, thereby improving its ranking and increasing the quantity and quality of traffic to the site.
SEO is crucial for businesses and individuals looking to establish a strong online presence. By optimizing their websites, they can reach a larger audience, attract more potential customers, and ultimately achieve their business objectives. Effective SEO practices include on-page optimization (like meta tags and content quality), off-page optimization (such as backlinks), and technical SEO (improving site speed and mobile-friendliness).